Crowd Pleaser

While watching the Philadelphia Eagles play the Washington Redskins on the ESPN network tonight I noticed a pattern during each set of commercials. The main ideal and targeted consumer for each and every advertisement was directed more towards the male gender, commercials about beer and football was the major theme. The advertisement that Applebee’s uses to highlight certain items on their menu has Monday night football analyst Chris Berman, the sports commentator using his well known catch phrases to explain each delicious looking entrée. Berman uses, “he could go all the way,” to guide a hand that clutches a fried onion ring straight into a creamy dipping sauce as if it was a running back crossing the line. Each piece of good is commentated on as if it were a player on the field. It seems that many different TV broadcast stations associate their commercials with who they intend on viewing their net work. The common themes range from beer to cars in order for men to satisfy their need for escape. Most fathers and/or married men who work nine to five jobs not only get all of Sunday to relax and enjoy the NFL all day, but Monday night after having to regretfully return to work, come home to one more night of guy time. Guy time is a key component in a man’s life because men, generally, have a tendency to get angrier rather than emotional when it comes to domestic disputes or bothersome coworkers at the office. Football becomes that escape for men, because Monday night while the game is on most eyes are glued to the television they escape that reality for one more night after the weekend has passed on. This escape is captured in the advertisements of the men driving the fancy sport cars with an attractive younger lady or the men enjoying their delicious beer with some friends or a beautiful counterpart. These advertisements all relate to the consumer surveys and studies that show each network who is watching and what they want, this is the most successful way to advertise to effect some ones emotions and trigger extra thoughts or reactions.