Do you ever wonder why most bars have a similar choice in food/appetizers? For those of us who have spent time in any form of drinking hole you have consumed many variations of cheap and greasy bar food. The different forms of food from nuts to nachos usually are washed down with an overpriced beverage from the bar. Most items on the menu are chalked full of some form of spicy sauce, salty coating, and/or seasoning that tends to raise the number of drinks each customer ends up purchasing. This clever method seems to be found at bars as well as restaurants. Hot wings, chips and salsa, and mixed salty nuts are found commonly throughout drinking establishments across the world.
Bars and restaurants seem to utilize this form of thirst enhancer all over the world. One example is Murphy’s Beer Bar off of 2nd Street in Long Beach. A simple beer tavern located above a fitness center, Murphy’s has abundant amounts of beer. Along with the purchase of multiple pints or pitchers you receive chips and salsa to enjoy with your frosty, cool beverage. Upon dipping the chips in the salsa there is a surprising spicy zest that instantly stings your taste buds, and immediately requires a solid chug out of your pint glass. A common food found in bars all over is the traditional bar nuts. These salty little pleasures have been associated with bars for centuries, what might surprise some is that the salt that coats the outside of each nut. Salt creates a dry, dehydrated sense after shoving a few handfuls of nuts in their mouth. These tricks of the trade force people to drink more create most socially occupied customers. Many other forms of food such as hot wings, nachos, and spicy fries can be found at many different bars and seem to get spicier each and every year. Tasting great, and getting the job done creates a somewhat silent ignorance from the patrons within the bar as they cash out when two o’clock in the morning comes around. So next time you think of getting those hot wings ‘extra hot’ just remember sometimes there’s a little ‘extra’ kick added to the already spicy sauce.
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This one thing I hate about going to bars or lounges! They know the psychology and physiology of what it takes to make a customer spend more and more money. Psychologically the bar owners know that we as customers are about to get drunk, whether it be getting buzzed or wasted, they know our conscious and state of mind will be altered. Physiologically they know that when one is drunk things often taste better and also there are less inhibitions to say "no" to something. In this case the food being ordered does offer a little spice to drinking. It makes everything taste better and the experience more fun. Salt is a prime ingrident in most bars whether it be on lime or nuts it's used everywhere so it makes sense that it causes dehydration because it will just cause use to buy more and give more profit to that bar/lounge. Everything we do as humans when intoxicated is observed by the owners and used to their advantage in making more money.
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